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Brand voice

An assistant with your venue's voice

A fine-dining restaurant's tone is nothing like a pizzeria's. iAlacarte makes the assistant speak like your house: a persona that matches your venue type, a tone you choose, and a first name if you wish — in all 27 languages.

Why

Tone is part of the experience, not the facts

An accurate recommendation expressed in the wrong tone disrupts the experience. The iAlacarte assistant is not a generic voice: it introduces itself on behalf of your venue and speaks like it.

Tone changes the wording, level of familiarity and way it introduces itself. It does not change dishes, ingredients, allergens or prices.

Model

Venue type, persona, tone

You set two options from your dashboard:

  • your venue type: fine dining, bistro, brasserie, pizzeria, sushi restaurant, cocktail bar, wine bar, café, fast casual, fast food, hotel restaurant, family restaurant;
  • the tone: classic, warm, premium, casual, minimalist, or automatic depending on the type.

The persona follows: a fine-dining, hotel or sushi restaurant speaks through its Maître d'Hôtel; a wine bar through its sommelier; a café through its barista; a pizzeria through its pizzaiolo; a cocktail bar through the bar team; and other venues through the house team. Another persona can be set with the iAlacarte team.

Personas

The six personas

🍴

Chef & Maître d'Hôtel

Fine dining and hotels: the assistant introduces itself as the Maître d'Hôtel, with the authority of both kitchen and front of house.

🍷

Sommelier

Wine bar: a sommelier focused on food and wine pairings.

☕

Barista

Café and coffee shop: the barista and coffee team.

🍕

Pizzaiolo

Pizzeria: the pizzaiolo and kitchen team.

🍸

Bar team

Cocktail bar, casual bar: the bar team speaks on its own behalf.

👥

The team

Bistro, brasserie, family restaurant, fast food: the house team, without a chef or Maître d'Hôtel.

Greeting

A fixed greeting in your venue's register

The assistant's first sentence is not generated on the fly. It is fixed text, chosen according to the register (formal, neutral or informal) and time of day (morning, afternoon, evening), followed by an introduction on behalf of your venue. A Maître d'Hôtel or sommelier opens in a formal register, a barista or pizzaiolo in an informal register; a tone you have chosen takes priority.

These texts are translated once into all 27 languages. You can add your own welcome message to the menu home screen, displayed as is in every language.

First name

A first name for your assistant

Each persona can have a first name: responses are then signed “Response from James, AI sommelier” and the greeting names them. The first name is written as is in all 27 languages, never translated. Without a first name, the assistant keeps its role label. The guest always knows they are speaking to AI.

Languages

The same tone in every language

The response is written directly in the guest's language, in the chosen register, rather than translated afterwards. A premium tone produces formal wording in German, Japanese or Arabic, following each language's conventions.

Outlets

One tone per outlet

Type and tone are set for each outlet. A hotel can have its restaurant speak through a Maître d'Hôtel in a premium tone, and its bar through the bar team in a casual tone, each with its own menu and QR code.

FAQ

Frequently asked questions about personas

Can I write the assistant's responses myself?
No: it responds based on your menu. You choose the venue type, tone and a welcome message, and correct the data (ingredients, prices, item names) from the dashboard.
Can the tone change a fact?
No. Tone affects the wording; dishes, ingredients, allergens and prices come from the menu and do not depend on the persona.
Does the persona speak every language?
Yes. The response is written directly in the guest's language, in the chosen register; the greeting is available in all 27 languages.
Can I have a different tone for each outlet?
Yes. Type and tone are set outlet by outlet, each with its own menu.
Does the guest know they are speaking to AI?
Yes. Responses are signed with the assistant's role followed by “AI” (“AI sommelier”, “AI Maître d'Hôtel”), with its first name if it has one.

Related reading

Set my assistant's tone

Set your venue type and desired tone: the assistant adopts the right persona in all 27 languages.