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Multilingual menu

Translate a restaurant menu: the menu and advice in every guest's language

To translate a restaurant menu, there are three options: a professional translator, a machine translation tool or a multilingual digital menu. iAlacarte goes further: the menu, dish details and conversation switch into the guest's language, in any of 27 languages, without reprinting the menu.

Methods

Three ways to translate a menu, and what they do not do

MethodBenefitLimitation
Professional translatorReliable translation, reviewed by a humanMust be redone, and paid for, whenever the menu changes
Machine translation (such as Google Translate)Instant and freeCulinary mistranslations, and sometimes allergen errors
Multilingual digital menuInstant updates, without reprintingDisplays the menu, but does not answer guest questions
AI assistant (iAlacarte)The menu and answers in the guest's language: allergens, diets, pairingsFor a severe allergy, confirmation must always be obtained from the team
Pitfalls

The pitfalls of translating a menu

A menu cannot be translated word for word. Here are real errors made by machine translation engines when translating restaurant menus and pages:

  • “sulfites” translated as “sulfates”, a different compound, even though sulfites are a regulated allergen;
  • “lupin” (an allergen) translated as the word for hops;
  • “Jambon frites” rendered in Russian as a word meaning bread;
  • “À partager” rendered as the verb “share”, as if it were a social media button.

On a menu, an allergen error is not a matter of style. At iAlacarte, allergen names use reviewed labels, identical across all menus, and are never improvised translations.

Principle

The guest's language becomes the service language

The menu opens in your establishment's language. The guest selects their language in a selector, or simply writes in it: iAlacarte recognises it and switches the entire interface — sections, dish details, buttons, conversation — through to the final choice.

If the guest changes language midway, the context is retained: the last answer is replayed in the new language and their restrictions remain.

Detection

Automatic in text or voice

  • Text: the language is recognised from the first question; the guest can also set it in the selector.
  • Voice: the spoken language is recognised in dictation and retained for the rest of the session.
  • The entire visit: the selected language applies to the menu, dish details and conversation.
Interface

Sections, dish details, answers

The translation is structural: navigation, sections and subsections, dish names and descriptions, ingredients, allergens, diets, interface messages and the link to the terms of use. The entire experience is in the guest's language, not just the list of dishes.

Culinary translation

Grape varieties, cooking, ingredients, specialities

Food is not translated literally. Magret de canard rosé, tataki de thon, cuisson saignante, cépage syrah are rendered with their culinary meaning, not through word-for-word translation.

Regional products retain their name in languages using the Latin alphabet; in other scripts, they are rendered by their familiar equivalent (Grana Padano becomes parmesan in Russian or Japanese).

Use cases

Tourists, hotels, international areas

🏠

International hospitality

Hotels, resorts, hotel restaurants: one assistant for every guest nationality.

✈

Airports, stations, transit areas

Guests are passing through and in a hurry. The language sets itself.

🍴

Tourist town centres

Reach international guests without printing ten versions of the menu.

🎢

Multiple locations

Multiple restaurants, multiple atmospheres, the same multilingual menu for each one.

Guidelines

Your brand tone retained in every language

Your venue's tone (see Personas and tone) applies whatever the language: the response is written directly in the guest's language, in the selected register, not translated afterwards.

FAQ

Frequently asked questions about menu translation

How do you translate a restaurant menu?
There are three options: a professional translator, a machine translation tool or a multilingual digital menu. With iAlacarte, you import your menu once; it is available in 27 languages, with dish details and an assistant that answers guest questions in their language.
Is Google Translate enough to translate a menu?
To understand a sentence, often. For a menu, it is risky: dish names, cooking terms and allergens are often mistranslated, and an allergen error can have consequences for a guest with an allergy.
Do I need to reprint the menu whenever it changes?
No. With a digital menu, the change is immediately visible in every language.
Which languages is my menu available in?
French, English, Spanish, Italian, German, Portuguese, Dutch, Arabic, Simplified Chinese, Traditional Chinese, Japanese, Korean, Russian, Polish, Turkish, Thai, Vietnamese, Indonesian, Hindi, Swedish, Norwegian, Danish, Finnish, Greek, Czech, Hungarian and Hebrew.
Are allergens translated correctly?
Yes: allergen names use reviewed labels, identical across all menus, and are never improvised machine translations. For a severe allergy, the guest always confirms with the team.

Related reading

See the multilingual experience

Activate your menu in 27 languages, with no manual entry and no PDFs to reprint.